Category Archives: Case Studies

Uber, Lyft and the Ridesharing Exodus in Austin

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Austin is a mess right now.

We’ve been forced back to the dark ages before ride sharing was embedded into our lives.

Due to unnecessary government intervention:

  • Thousands of people are out of jobs (Forbes)
  • Unregulated underground ridesharing has exploded (TWC)
  • Hospitality revenue reportedly drops 20% (TWC)
  • Startups are breaking the law to fill the void (Austin Monitor)

It sucks.

Right now you can step off a plane almost anywhere in the world and call a car with your smartphone in minutes… except for Austin.

But blame for the ridesharing exodus solely belongs to Uber and Lyft.

Why?

Because with an $8.6 million dollar war chest, they ran a HORRIBLE campaign that failed to get voters out to the polls.Continue Reading

Hustle Con 2016 Review – Margins Matter, Free Fruit and Tuxedos in 1974

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David Bladow, a co-founder of Bloomthat opened Hustle Con 2016.

He talked about how the flower delivery service launched, got funded and the moment he realized they only had four months of cash left. BloomThat was operating in too many markets and burning $550k per month. They simplified and reduced their burn rate to $15k per month.

He ended his talk with something like…

“What we discovered is that gross margins matter”

Well duh dude!!!!!!

Going into Hustle Con, I had really high expectations for the event. Entrepreneurs I know who went last year had very positive feedback, the speaker lineup was incredible, and the tagline “Startup tactics for non-techies” was practically written for me.

But the “Startup tactics for non-techies” never manifested.

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How to save $844 on a DIRECT international flight using the reverse skiplagged method

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I flew a lot in 2015…

How much?

Enough to earn a ton of miles and upgrades, hit the American Airlines top tier Executive Platinum status, and “learn” a bit more about how airlines price fares.

Even though I’ll sometimes fly first or business class, I’m still very much a travel hacker at heart and it warms me when I find an incredible deal.

On my last mileage run, I got stuck for the night in Hong Kong. It wasn’t too bad, the always excellent staff at Cathay Pacific whisked me through customs and into a mid-tier business-ey hotel.

By that time it was too late to do anything fun, but the free flowing lounge champagne actually made me quite tired and I slept for four hours before trying to get to Ho Chi Minh City again.

The only thing I seem to remember from the night were the number of signs pointing me towards the ferries for Macau…Continue Reading

A&E’s ‘Duck Dynasty’ Stunt is a Textbook Example of Media Manipulation

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Here’s what happened:

A wealthy religious Southern man told GQ an interview that he believes homosexuality is a sin.

My initial response is who the f*&# cares. It’s not right, but does one person’s opinion have any bearing or effect on my life? No. But after witnessing the reactions, I thought I’d inform you on how you’re being manipulated.

First –

The quotes came from an interview. Not a random run-in with TMZ or drunk Charlie Sheen tirade, a scheduled interview. If for one second you think that Phil Robertson of ‘Duck Dynasty’ isn’t coached by a public relations team prior, you’re an idiot.

They knew what he was going to say and they embraced it.

This situation is a textbook example of feeding the monster, a form of media manipulation performed by expert marketers that may or may not have a conscience. It’s about the millionth time the stunt been done right in front of you this year.

Why does A&E want to to feed the media monster?

It’s because their business directly benefits from attention. They crave attention. They need attention to survive. And they always want more. There’s never enough attention, never enough viewers, never enough intrigue.

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What is Natural Stacks and CILTEP?

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I’ve been getting a lot of questions about what Natural Stacks is and how I’m involved. This should pretty much solve everything.

Natural Stacks is my new startup. I’m a co-founder along with Roy Krebs. Somehow we got the world’s greatest self-proclaimed biohacker onboard and managed to recruit my old boss Kwame Kuadey as an advisor.

We’re a virtual team, but I’m currently living in Roy’s spare bedroom. We hadn’t met in person until last Tuesday, but luckily its worked out so far.

What we do:

Natural Stacks creates the world’s best brain supplements with full transparency. Each Natural Stack contains premium sourced natural ingredients, is manufactured at a lab in the United States and comes with a 110% guarantee. If you’re going to put your name to something, you have to do it right. We’re creating a new standard in an industry that’s rife with ripoffs and cheap gypsy peddlers.

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How to Find Niche Site Ideas and Evaluate Profitable Keywords

Profitable niche sites target the right keyword. If you pick the wrong one (I’ve done this countless amounts of times), you’re going to waste a ton of time and effort.

When you get started with internet marketing and making money online this is going to happen a lot, but if you follow this process it will help out tremendously.

Selecting the right keyword is a four step process:

  1. Brainstorm for ideas 
  2. Research keyword potential
  3. Evaluate SEO competition
  4. Selecting the right domain name

Step 1: Brainstorming keyword ideas and niches

People are constantly searching for everything imaginable online, but how do you tap into these endless ideas… where to start!?

At this stage we’re just brainstorming. Some ideas will be good, others terrible but all of that will be determined in step two. Remember to let the ideas flow and don’t hold back anything at all.Continue Reading